Friday, 20 November 2015

Magazine Publishing Industry

The publishing industry produces a variety of publications, including magazines, books, newspapers, and directories. It also produces greeting cards, data bases, calendars, and other published material. Although mostly producing printed materials, the publishing industry is increasingly producing its material in other formats, such as audio, CD-ROM, or other electronic media.

Establishments and wage and salary employment in publishing, except software, by detailed industry, 2004
Industry segmentEstablishmentsEmployment
Total100.0100.0
Newspapers36.955.8
Periodicals33.821.0
Book publishing15.011.9
Directory and mailing lists8.37.0
Other publishers6.14.3

Publishing is estimated to have accounted for 231,000 jobs in the UK creative economy in 2013, with an almost equal split between men (50.2%) and women (49.8%), making it difficult for many people to find jobs in this particular industry as this is not enough according to the amount using this. Therefore two thirds of the UK population, 42 million people, read a newspaper in print or digitally every week which means this topic is very popular.

5 reasons why magazine sales might be falling in the UK
  • Social Media - With social media you are able to find out current trends and recent gossip to catch up on the generation's gossip instead of reading newspapers or magazines.
  • Internet - With the internet you can view it online for free, by this being an option it means that not as much money will be spent in stores on magazines as this option is also quicker and more convenient for different people and their lifestyles (e.g. business commuters).
  • Less Spending - With less spending it stops spending money on something that be looked at for nothing, so it reduces the amount of money that is getting spent, not only does it reduce the amount of money being spent, but viewers are able to view the magazine online multiple times and it wont require them to pay for it.
  • Expensive - The cost of magazines is rising which means that it costing people more money as they will have to purchase it, not only is the amount of the magazines rising but it is also not worth it as you are able to find this information out just by searching the web as they will have all up to date information that people will want to know about.
  • Correct Information - When looking at the information that is included in the magazine, it can sometimes appear not to be correct, this would loose sales as the readers would not want to purchase/repurchase a magazine if they were not able to provide the correct information.
6 categories or types of magazines
  • Teen (Seventeen, Teen Vogue etc..)
  • News Magazines (Time, Newsweek etc..)
  • Sports
  • Music/Entertainment (Rolling Stone, Entertainment Weekly, Giant etc..)
  • Women's (like Cosmopolitan, Glamour, Marie Claire etc...)
  • Food/Cooking

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